THE WIXTER SEAFOOD BRAND STORY

HUMBLE BEGINNINGS OF WIXTER MARKET

We began as a neighborhood market in Chicago and built our business by being honest, transparent, and uncompromising. We scour the globe to partner with the world’s most trustworthy producers and give voice to the hundreds of sustainable seafood companies making a difference. 


All of our products are frozen or tinned within hours of harvest to lock in peak nutritional value, freshness, and flavor. We exclusively package the highest-quality cuts and selections because we don’t sell seafood we wouldn’t love eating ourselves. 


At Wixter, we know that sustainably-sourced frozen seafood from carefully selected producers is more delicious, trustworthy, economical, and ecologically responsible than the alternatives. It is our goal to capture everyone’s hearts, minds, and palates to show them there is a better way to enjoy the fruits of the sea while leaving the planet a healthier place.

WIXTER SEAFOOD WAS BORN

Now we are tackling an even bigger challenge: how to bring that same high quality seafood to home chefs across America while also helping save the planet. It may seem ambitious, but we believe our unique process and commitment to sustainable, naturally preserved, and 100% traceable seafood will help reverse positively impact global climate change and lead to healthier oceans, seas, and humans. 


We founded Wixter on the promise that you will not find a higher quality seafood in the world. Because we control every aspect of our supply chain—from water to plate—we can ensure that every Wixter offering includes only the most consistent prime cuts of fish and shellfish. The only thing we care about more than our seafood are the waters that it comes from. We will never waver in our commitment to combating global climate change through not only responsible fishing and aquaculture but also in our supply chain by not flying our fish around first class airfare.


Wixter is proud to prove this commitment by being a zero-waste food company and never putting personal profit above environmental stewardship. To make sure that every fish is utilized to its maximum nutritional benefit we strive to process the by-products of our production into oils and marine based oils, collagen, protein, calcium, vitamins and other supplements.


While Wixter specializes in seafood from across the globe, we hold fast to the local values that built our market’s reputation for honesty and quality. Now it is our new goal to capture the hearts, minds, and palates of seafood lovers across North America and show them there is a better way to enjoy the fruits of the sea while leaving the planet a healthier place.

THE WIXTER PROMISE

We want you to feel good about your purchase. Every Wixter Seafood product sold is carefully vetted by our experienced procurement team and meets each of these requirements:

WE’RE IN THE NEWS

We are proud to share some of the honorable mentions we’ve had in the media.