THE WIXTER SEAFOOD BRAND STORY
HUMBLE BEGINNINGS OF WIXTER MARKET
We began as a neighborhood market in Chicago and built our business by being honest, transparent, and uncompromising. We scour the globe to partner with the world’s most trustworthy producers and give voice to the hundreds of sustainable seafood companies making a difference.
All of our products are frozen or tinned within hours of harvest to lock in peak nutritional value, freshness, and flavor. We exclusively package the highest-quality cuts and selections because we don’t sell seafood we wouldn’t love eating ourselves.
At Wixter, we know that sustainably-sourced frozen seafood from carefully selected producers is more delicious, trustworthy, economical, and ecologically responsible than the alternatives. It is our goal to capture everyone’s hearts, minds, and palates to show them there is a better way to enjoy the fruits of the sea while leaving the planet a healthier place.
WIXTER SEAFOOD WAS BORN
Now we are tackling an even bigger challenge: how to bring that same high quality seafood to home chefs across America while also helping save the planet. It may seem ambitious, but we believe our unique process and commitment to sustainable, naturally preserved, and 100% traceable seafood will help reverse positively impact global climate change and lead to healthier oceans, seas, and humans.
We founded Wixter on the promise that you will not find a higher quality seafood in the world. Because we control every aspect of our supply chain—from water to plate—we can ensure that every Wixter offering includes only the most consistent prime cuts of fish and shellfish. The only thing we care about more than our seafood are the waters that it comes from. We will never waver in our commitment to combating global climate change through not only responsible fishing and aquaculture but also in our supply chain by not flying our fish around first class airfare.
Wixter is proud to prove this commitment by being a zero-waste food company and never putting personal profit above environmental stewardship. To make sure that every fish is utilized to its maximum nutritional benefit we strive to process the by-products of our production into oils and marine based oils, collagen, protein, calcium, vitamins and other supplements.
While Wixter specializes in seafood from across the globe, we hold fast to the local values that built our market’s reputation for honesty and quality. Now it is our new goal to capture the hearts, minds, and palates of seafood lovers across North America and show them there is a better way to enjoy the fruits of the sea while leaving the planet a healthier place.
THE WIXTER PROMISE
We want you to feel good about your purchase. Every Wixter Seafood product sold is carefully vetted by our experienced procurement team and meets each of these requirements:
We’ve spent years scouring the globe to find partners who adhere to the strictest sustainability standards, are globally certified, and have a passion for perfect seafood. This search has taken us to five continents and we have cast our lines in countless seas, but the results are worth it and every Wixter Seafood product proves it.
Some people think consistency is boring, but we believe uniform cuts of fish are beautiful. You will never find broken pieces or small portions inside a bag of Wixter Seafood. We only provide premium cuts that are a dream to work with in the kitchen.
Wixter combines the time honored preservation methods of freezing and canning with modern technology. Our seafood is frozen or tinned within hours of being pulled from the water to lock in peak nutritional value and flavor. The result is a clean, pure seafood that has no preservatives, no additives, and no antibiotics—ever.
. Because we value the bounty of the seas, none of our harvest is lost to waste. We strive to utilize every part of the fish for nutritional supplements that extend far beyond your plate. We abide by strict catch limits and source our seafood during peak season from its natural waters.
From the moment it leaves the water until it reaches your fork, we trace your seafood’s journey through our unique supply chain. This begins with the highest quality seafood producers on the planet and ends with the most consistent and highest quality seafood on the planet.