What if we told you that most "fresh seafood" isn't really fresh unless you live near the ocean. You probably wouldn't believe us and ask "How could that be?". The truth is that sustainably sourced frozen and tinned seafood is not only fresher than "fresh" but offers a consistently reliable product that is more delicious, sustainable, economical, and ecologically responsible than the alternatives.

It's our goal to capture everyone's hearts, minds, and palates to show them there is a better way to enjoy the fruits of the sea while leaving the planet a healthier place. 

Try Frozen. Trust Wixter.

why frozen?

It may come as a surprise, but the best quality seafood is often frozen because quality cannot be improved once it leaves the water, it can only be maintained. With the ability to flash freeze and vacuum seal within hours of harvest, the frozen seafood industry has undergone a revolution in the past two decades making “fresh seafood” a thing in the past.

Quality + taste

All seafood is good when swimming. It's what we do with it after it is harvested that makes all the difference. If fish is not handled correctly, it loses moisture and increases spoilage every minute, which lowers the overall quality and nutritional benefits. Fresh seafood immediately starts degrading after it's harvested. Bacterial growth over time causes the flavor and nutritional benefits to decrease, and eventually, it spoils. 

Wixter's partners utilize cutting-edge freezing technology and production methods to its seafood at the peak of freshness. By harvesting during a species' peak time of year, as well as freezing hours after harvest, it preserves the nutritional benefits, taste, and texture, giving you the most delicious seafood on the market today.


Before refrigeration, before overnight shipping, and before sea-to-table, fisheries preserved their seafood by tinning it. An art form that goes back centuries. And while the average consumer might think of tinned seafood as tuna fish for sandwiches or sardines for a Caesar salad, Wixter is on a mission to inspire new interest in the tradition by showcasing the premium quality, sustainability, and versatility of tinned seafood.

Quality + taste

Tinning is an excellent way to preserve a fish at its peak point. By catching fish and tinning it at its best locks in nutrition and flavor, making them just as tasty, healthy, and fresh as the day, it was harvested – no matter how long it's left on the shelf.

Likewise, tinned seafood is a nutritional powerhouse offering a highly portable source of protein and healthy fats, like omega-3s, that you can take with you on-the-go. 


We want you to feel good about your purchase. Every Wixter Seafood product sold is carefully vetted by our experienced procurement team and meets each of these requirements: