WHY BUY FROZEN AND TINNED IF I CAN BUY FRESH?

What if we told you that most "fresh seafood" isn't really fresh unless you live near the ocean. You probably wouldn't believe us and ask "How could that be?". The truth is that sustainably sourced frozen and tinned seafood is not only fresher than "fresh" but offers a consistently reliable product that is more delicious, sustainable, economical, and ecologically responsible than the alternatives. It's our goal to capture everyone's hearts, minds, and palates to show them there is a better way to enjoy the fruits of the sea while leaving the planet a healthier place. 

Try Frozen. Trust Wixter.

why frozen?

It may come as a surprise, but the best quality seafood is often frozen because quality cannot be improved once it leaves the water, it can only be maintained. With the ability to flash freeze and vacuum seal within hours of harvest, the frozen seafood industry has undergone a revolution in the past two decades making “fresh seafood” a thing in the past.

lower environmental impact

While fresh fish is a wonderful resource for those who live near water, it is estimated that 85% of seafood Americans eat is imported. To be considered fresh, this time-sensitive product must travel by air and be consumed within 72 hours, which exacts a significant environmental and economic cost. Frozen seafood can be shipped by ground methods, like boat or truck, producing significantly fewer CO2 emissions. It is estimated that transporting by air creates 10 times as much greenhouse gas than by boat.

Quality + taste

All seafood is good when swimming. It's what we do with it after it is harvested that makes all the difference. If fish is not handled correctly, it loses moisture and increases spoilage every minute, which lowers the overall quality and nutritional benefits. Fresh seafood immediately starts degrading after it's harvested. Bacterial growth over time causes the flavor and nutritional benefits to decrease, and eventually, it spoils. 


Wixter's partners utilize cutting-edge freezing technology and production methods to its seafood at the peak of freshness. By harvesting during a species' peak time of year, as well as freezing hours after harvest, it preserves the nutritional benefits, taste, and texture, giving you the most delicious seafood on the market today.

less waste

It’s estimated that 30% of seafood intended to be sold as fresh is lost to food waste at some point during the supply chain.


Frozen seafood is less wasteful and more convenient for home cooks, like yourself, who can pull out the amount they need, on your own time frame, from the freezer and not have to worry about spoilage from fresh seafood. 

why tinned?

Before refrigeration, before overnight shipping, and before sea-to-table, fisheries preserved their seafood by tinning it. An art form that goes back centuries. And while the average consumer might think of tinned seafood as tuna fish for sandwiches or sardines for a Caesar salad, Wixter is on a mission to inspire new interest in the tradition by showcasing the premium quality, sustainability, and versatility of tinned seafood.

lower environmental impact

Just like frozen seafood, tinned seafood can be shipped by ground methods, like boat or truck, which produces significantly fewer CO2 emissions. Furthermore, it doesn’t need to be refrigerated requiring less energy to store which in result significantly lowers our carbon footprint.


Tinning helps lessen the problem of overfishing by making use of smaller species such as sardines or mackerel, which are lower on the food chain and have healthy wild populations. In addition, the longevity of tinned seafood allows people to enjoy it throughout the year giving relief to wild fish stocks, which gives them time to recover.

Quality + taste

Tinning is an excellent way to preserve a fish at its peak point. By catching fish and tinning it at its best locks in nutrition and flavor, making them just as tasty, healthy, and fresh as the day, it was harvested – no matter how long it's left on the shelf.


Likewise, tinned seafood is a nutritional powerhouse offering a highly portable source of protein and healthy fats, like omega-3s, that you can take with you on-the-go. 

less waste

Like frozen seafood, tinned seafood isn't perishable until it's opened. This means zero waste due to everything inside the tin being edible and longer shelf life, so you can pull out the amount you need on your own time frame and not have to worry about spoilage from fresh seafood. 

Sustainable

We source high quality, sustainable seafood from around the world and we pride ourselves in being transparent with our customers. You should know where your seafood comes from, and how it is caught / harvested.

Sustainable

We source high quality, sustainable seafood from around the world and we pride ourselves in being transparent with our customers. You should know where your seafood comes from, and how it is caught / harvested.